The Hamurni platform, developed by WWF and HeveaConnect, is a practical and inclusive tool for supply chain mapping and traceability. It is designed to improve the integration of smallholders into the value chain and to achieve sustainable commodity production and nature conservation. Approximately 40% of oil palm area in Indonesia and Malaysia is owned by smallholder farmers, making them significant contributors towards a sustainable palm oil industry.

Hamurni stands for the Indonesian “Hasil Murni & Lestari” – “Pure & Sustainable Crop”

Why is transparency and traceability important?

Palm oil is the world’s most produced, consumed, and traded vegetable oil. It is a highly efficient crop that offers a far greater yield at a lower cost of production than other vegetable oils. However, irresponsible production of palm oil has been one of the major drivers of deforestation, biodiversity loss, climate change and social conflicts.

The lack of visibility on the origins of raw materials is a fundamental cause. Improving the transparency of the palm oil supply chain can help processors and buyers identify and tackle issues associated with raw material production to make informed procurement decisions.

Giving visibility to the “first mile” of the supply chain is key for companies to implement their no-deforestation and sustainability policies, by enabling the identification of non-compliant products and collaboration with suppliers to improve their practices.

To learn more about Hamurni please visit

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